Pioneer of the plant-based frozen dessert movement joins Evergreen Sentinel™ Renewable Ice Cream Board, offers consumers nationwide an even more sustainable ice cream experience
AUSTIN, Texas (March 2, 2020) – NadaMoo!, the original coconut milk frozen dessert, today announced new sustainable sugarcane-based bio resin polyethylene and paperboard packaging, and an updated design for its entire line of 16 flavors available at grocers nationwide, and at the NadaMoo! Scoop Shop in Austin. The new packaging is the latest sustainability milestone to be achieved by the Certified B Corporation. This year, the brand is also celebrating 15-years of offering foodies the creamiest plant-based ice creams made from organic coconuts and agave cultivated using low-impact, environmentally friendly farming practices.
Customers can expect to find the now even more sustainable NadaMoo! pints later this year at retailers nationwide where the plant-based ice cream pioneer is currently available. These include: Whole Foods Market, HEB, select Kroger banners, Publix, Sprouts, Stater Bros., Target, Walmart and the NadaMoo! Scoop Shop.
“The real value in the change is rooted in the fact that not only are the ingredients we source in crafting NadaMoo! done so in a sustainable way, now the components of the packaging material are also being sourced in a more sustainable manner,” said Daniel Nicholson, president and CEO, NadaMoo!. “It’s one of our core values to continually deliver the most delicious and environmentally friendly plant-based ice cream in the world. It really is at the heart of everything our brand stands for and has worked for since 2005.”
NadaMoo! selected Evergreen Packaging’s Sentinel™ Renewable Ice Cream Board for its new pints in recognition of the supplier’s sourcing of trees processed from responsibly managed forests and coating developed from sugarcane farms. Similar environmental concerns, and founding principles between the two organizations, such as the conversion of food waste for energy conservation purposes, ultimately led to the decision to work together. The lining in the new eco-friendly packaging is made with a renewable coating derived from sugarcane biomass. To ensure a seamless transition in its product offerings, NadaMoo! began testing the renewable packaging last year.
“We commend NadaMoo! on their decision to move to this packaging, and for extending their commitment to use responsibly sourced and eco-friendly produced ingredients to their packaging as well as their products,” said Chris Johns, vice president of paperboard sales & marketing, Evergreen Packaging. “We know that the use of renewable materials is a value that is central to NadaMoo! and we are happy to have the opportunity to work with them, and their packaging supplier, Stanpac on this important launch.”
“We are celebrating our 15th birthday this year and thought, what better way to make an impact than by offering consumers the most sustainably packaged plant-based ice cream,” added Nicholson. “Sort of a happy birthday to all of humankind, if you will.”
Along with the new packaging, NadaMoo! customers will notice a complete brand refresh featuring the newly certified I’m Green™ logo, updated flavor and ingredient descriptions, a more visible brand logo and color, and a blue and white swirled lid. The lid’s design pays homage to the look and feel of NadaMoo!’s Scoop Shop, which has awnings inspired by ice cream parlors of the 1950’s.
NadaMoo! crafts a frozen dessert that contains healthy fats with zero cholesterol, and sources high-quality ingredients that require less water and land to produce than ice cream crafted through standard, more water intensive farming practices. All 16 flavors of NadaMoo! are certified Dairy-Free, Gluten-Free, Vegan and Non-GMO. NadaMoo! is proud to use Certified Organic and Fair-Trade ingredients as much as possible.
“When great tasting food can be curated solely by plants, we take away the arguments most typically heard from the consumer driven solely by taste and experience,” added Nicholson. “Great tasting plant-based food becomes a win-win-win. We win on taste and experience for the consumer. We win for the health and well-being of all living creatures. We win on the sustainability of our planet.”
To learn more about NadaMoo!, its mission, retail locations and flavor lineup, visit nadamoo.com. Be sure to share your NadaMoo! dairy-free ice cream experience on social media by tagging #nadamoo, and following @nadamoo on Instagram and Twitter, and @NadaMooIceCream on Facebook.
Established in Austin, Texas, in 2005, NadaMoo!, the original coconut milk ice cream, was founded on a mission to make the world happier and healthier – one scoop at a time. NadaMoo! is made with its proprietary extra-creamy, dairy-free coconut milk base, and with Certified Organic, Vegan, Gluten-Free, Non-GMO and Fair-Trade ingredients. NadaMoo! offers ice cream aficionados a creamy taste and texture of regular ice cream while remaining dairy-free and offering lower overall calories and zero cholesterol. The company makes its products in Texas and is dedicated to using ingredients whenever possible in support of a fair, sustainable and contaminant-free food chain. Owned by his South Texas family, President and CEO Daniel Nicholson has led the company’s expansion into new regions and points of distribution across the nation without forgetting his roots. NadaMoo! is available in natural, conventional, specialty and co-op grocery stores nationwide. For more information, visit nadamoo.com, or @nadamoo on Instagram and Twitter, and @NadaMooIceCream on Facebook.