By Denise Leathers, Frozen and Refrigerated Buyer
Another fast-growing pint segment is the best-for-you subcategory. Whether free-from, protein-packed or non-dairy, these so-called healthy frozen desserts appeal to those consumers who either limit ice cream consumption (about a third of the population, according to a survey commissioned by Arctic Zero) or avoid it altogether (a fourth of all consumers) because they think it’s not good for them, reports Pandhi.
Often selected more for what they don’t contain rather than what they do, “Fit frozen desserts like Arctic Zero give health-conscious people who love ice cream a reason to reach into the freezer again,” he says. Made with hormone-free whey protein instead of milk and cream (so, technically, it’s a frozen dairy dessert, not ice cream), the line if lactose-free, GMO-free, low-glycemic and low-cal and includes several fat-free and low-fat options.
Another pint segment registering strong growth recently is dairy-free,.In fact, reports IRI, non-dairy sales shot up nearly 50% last year. Among the latest additions to the category is a pair of new coconut milk varieties from Austin, Texas-based NadaMoo. Like the company’s current flavors, both Birthday Cake Cookie Dough and The Rockiest Road are certified Fair Trade, vegan, gluten-free, organic and non-GMO.